Best SEO Marketing's 3 Tips To Instantly Increase Sales For Your Business To Tide Through The COVID-19 Pandemic

30 March 2020 -   Amidst the COVID-19 pandemic, many business owners might be worried on how to tide through this period.   After Deputy Prime Minister Heng Swee Keat announced the COVID-19 resilience package on the 26th of March, most businesses would be glad to know that the government will be placing wage subsidies between 25 to 75 percent for all local workers.   That said, how is a business supposed to generate more sales and revenue during this difficult period?   Best SEO Marketing Pte Ltd shares 3 ways on how businesses could better market themselves amidst the COVID-19 pandemic.   Tip 1: Understanding the important numbers of your business   The first tip is that every business owner needs to be aware of two important metrics.   Most businesses should take this time of slow growth during the COVID-19 outbreak to really sit down and understand these numbers in their business.   The cost of acquiring a customer, and how much is a customer worth to them.   Once they understand these two metrics, it would be easier for them to scale.   You often see in the popular TV Show Shark Tank where Kevin O'Leary will ask business owners on these two numbers.   Most business owners squirm and they don't have the answer to this question.   That's why they struggle to scale their business.   The cost of acquiring a customer is usually determined by the number of customers that convert given your marketing spend.   For instance, if your business were to spend $1,000 in advertising, and that brings you a customer that pays you $5,000 (less cost of goods sold) , your cost of acquiring a customer is $1,000 and that customer is worth $5,000 to you.   Once you have these two numbers, it's easy for you to set aside a budget for you to market your products and services.   Most businesses must understand these two numbers as they are the key to allocating how much is required for every marketing dollar to make sense.   Tip 2: Tweaking your marketing message to reach a larger group of people   The second tip would be for businesses to start using what is known as the Larger Market Formula.   The idea is to tweak your marketing message so that you don't just target potential customers to buy your goods and services immediately.   If you look at most businesses, they are mostly screaming offers, discounts and sales for customers to buy now.   Such a strategy does not have much longevity to it as you're mostly competing on price.   Also, it's not very sustainable as the business offering the lowest price will win the hearts of the customers.   If you live by price, you will die by price.   Furthermore, when you directly make an offer to your customer, you are only reaching out to 3% of the market who wants to take up the offer immediately.   However, you are not reaching out to the other 97% of the market who might be problem aware but are not actively looking for a solution.   That is where tweaking your marketing message will help improve sales by leads and bounds.   Imagine a scenario where a guy meets a girl at a bar.   He doesn't just straight out go to the girl and ask her to marry him.   He must get her phone number first, date her a few times, before eventually asking for her hand in marriage.   The same goes for marketing your products and services.   So, to put that into perspective, if you were selling an accounting software, you should not directly make an offer of a 10% discount in your marketing message.   That would only attract customers who are looking for a solution and want to purchase an accounting software immediately.   On the other hand, if you were to tweak your marketing message to say something like "You Never Have to Hire an Accountant Again After Reading This", it would dramatically attract more people enquiring about your accounting software.   That way, it widens the potential market reach with a simple tweak in your marketing message.   Tip 3: Focus on existing customers, and let referrals do the work   Due to the COVID-19 outbreak, most businesses will face a drop in new customers as investors' sentiments are at an all-time low. Story continues   In order to ensure the longevity of your business, it's important to work on existing customers to create a phenomenal experience for them.   That way, you could start generating more word-of-mouth business.    The best kind of lead or sale that every business will receive is a referral.   Referrals are also highly likely to convert to a customer.   By providing the best possible solution and service for your own existing customers, it will create a lot of goodwill and trust between your existing customers.   Ideally, existing customers will continuously refer your products and services to the people around them.   Providing an amazing experience for customers is the best way for a business to survive.   So, there you have it, 3 business tips to keep your business going amidst the COVID-19 Pandemic.   If you would like to find out more about Best SEO Marketing Pte Ltd and what the digital marketing agency does, you could check out their signature SEO services here: https://www.Bestseo.Sg/services/seo/              

 Best SEO Tools Of 2020: Free And Paid program Optimization Software
 

At its heart SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML 4 guidelines, so on raised identify the aim and content of a document. This meant ensuring that sites had unique page titles that properly reflected their content, also as keyword headings to be better highlight the content of individual pages, which other tags were treated the same accordingly. This was necessary, not least because web developers were often only focused on whether their coding worked, rather than the user experience, including following web publishing guidelines. This slowly changed because it became increasingly known that search engines used these "on-page" signals to provide their "Search Engine Results Pages" (SERPs) - which there was a plus to ranking higher on these to tap into free and natural organic traffic. the web has evolved tons since those youth , and major search engines like Google now process far more "off page" information when determining their search results, not least by using semantic processing, collating user data, and applying neural networks for the machine learning of patterns, trends, and personal preferences. Even still, the core ideals of SEO remain the same as they always have - that of ensuring pages have the proper tags for targeting keywords, not just for natural search results, but also for PPC (Pay Per Click) and other marketing campaigns, where call-to-action (CTA) and conversion rates are essential indicators of success. But how does a business know which keywords to specialise in on its sales pages? How does an online site filter transactional traffic from general site visitors? and the way can that business increase its ability to capture targeted traffic from across the internet? Here we list variety of tools which will help do exactly that. Click here to leap to the only free SEO tools Best SEO tools - at a glance Google Search Console SEMrush SEO toolkit SEO spider Majestic SEO Tools Moz Pro Google Search Console (GSC) is a superb way for beginner webmasters to urge started with SEO. albeit you're not headstrong on SEO, no matter the dimensions of your site or blog, Google's laudable Search Console (formerly Webmaster Central) and thus the myriad user-friendly tools under its bonnet should be your first port of call. The suite of tools gives you valuable information about your site at a glance: it can assess your site's performance and observe potential problems to troubleshoot (like negative spammy links), assist you ensure your site is Google-friendly and monitor Google's indexing of your site. you'll even report spam and request reconsideration if your site has incurred a penalty. Plus, if you are doing not ask their Webmaster Guidelines now and again, well, you've only yourself responsible if you fail . Search Console is consistently updated, and new features are on the way, like new URL inspection tool or the new sitemaps report. assistance is available via the Webmasters Help Community, an area for webmaster's to attach and share troubleshooting and performance tips. SEMrush SEO toolkit was originally developed in 2008 by SEMrush. In 2018, the project received funding of $40 million for expansion. The keyword research tool is accessible from SEMrush's super elaborate dashboard. you'll view detailed keyword analysis reports also as a summary of any domains you manage. More crucially, the SEO toolkit allows you to match the performance of your pages to determine how you rank against the competition. as an example , you'll analyze backlinks from other websites to yours. (this process is usually as 'link building'). Traffic analytics helps to spot your competitors' principle sources of web traffics, such as the top referring sites. This enables you to drill right down to the fine details of how both your and your competitors' sites qualify in terms of average session duration and bounce rates. Additionally, "Traffic Sources Comparison" gives you an summary of digital marketing channels for a bunch of rivals directly . For those new SEO slang 'bounce rates' are the share of tourists who visit an internet site then leave without accessing the other pages on an equivalent site. The domain overview does far more than provide a summation of your competitors' SEO strategies. you'll also detect specific keywords they've targeted also as access the relative performance of your domains on both desktop and mobile devices. SEMrush has received many positive mentions online but has been critiqued to be used of SEO jargon like 'SERP' which can alienate inexperienced users. A 'Pro' subscription costs $99.95 per month which incorporates access to all or any SEO tools. A 14-day free trial is out there for Techradar readers to undertake out the service. SEO Spider was originally created in 2010 by the euphemistically named "Screaming Frog". This rowdy reptile's clients include major players like Disney, Shazam and Dell. one among the foremost attraction of SEO Spider is its ability to perform a fast search of URL's, also as crawl your site to see for broken pages. this protects you the difficulty of manually clicking each link to rule out '404 errors'. The tool also allows you to see for pages with missing title tags, duplicated meta tags, tags of the incorrect length, also as check the amount of links placed on each page there's both a free and paid version of SEO Spider. The free version contains most elementary features like crawling redirects but this is often limited to 500 URLs. This makes the 'Lite' version of SEO Spider suitable just for smaller domains. The paid version $180 per annum and includes more advanced features also as free tech support. Majestic SEO tools has consistently received praise from SEO veterans since its inception in 2011. This also makes it one among the oldest SEO tools available today. The tools main focus is on backlinks, which represent links between one website and another. This features a significant influence on SEO performance and intrinsically , Majestic features a huge amount of backlink data. Users can search both a 'Fresh Index' which is crawled and updated throughout the day, additionally to an 'Historic Index' which has been praised online for its lightning retrieval speed. one among the foremost popular features is that the 'Majestic Million' which displays a ranking of the highest 1 million websites. The 'Lite' version of Majestic costs $50 per month and incorporates useful features like a bulk backlink checker, a record of referring domains, IP's and subnets also as Majestic's integrated 'Site Explorer'. This feature which is meant to offer you an summary of your online store has received some negative comments thanks to looking a touch dated. Majestic also has no Google Analytics integration. Moz Pro may be a platform of SEO tools that aim to assist you increase traffic, rankings, and visibility across program results. Key tools include the power to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights. There's also the power to trace your site rankings over hundreds or maybe thousands of keywords per website. There's also a keyword research tool to assist determine which keywords and keyword combinations could also be the simplest for targeting, and there is also a backlink analysis tool which mixes a mixture of metrics including anchor text in links also as estimated domain authority. Pricing for Moz Pro begins at $99 per month for the quality plan which covers the essential tools. The Medium plan offers a wider range of features for $179 per month and a free trial is out there . Note that plans accompany a 20% discount if purchased annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. albeit you do not check in to Moz Pro, variety of free tools are available. There's also an enormous supporting community able to offer help, advice, and guidance across the breadth of search marketing issues. Best free SEO tools Although we've highlighted the simplest paid-for SEO tools out there, variety of internet sites offer more limited tools that are liberal to use. Here we'll check out the free options. 1. SEOQuake SEOquake is one among the foremost popular toolbar extension. It allows you to look at multiple program parameters on the fly and save and compare them with the results obtained for other projects. Although the icons and numbers that SEOquake yields could be unintelligible to the uninformed user, skilled optimisers will appreciate the wealth of detail this add-on provides. Gauge details about number of tourists and their country, get a site's traffic history trended on a graph, and more. The toolbar includes buttons for a site's Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page. There’s also a useful cheat sheet and diagnostics page to possess a bird’s view of potential issues (or opportunities) affecting a specific page or site. 2. Google AdWords keyword planner Knowing the proper keywords to focus on is all-important when priming your web copy. Google's free keyword tool, a part of Adwords, couldn't be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. Jill Whalen, CEO of HighRankings.Com may be a fan and offers advice to those new keyword optimisation: "make sure you employ those keywords within the content of your website." However, while useful for keyword research purposes it is vital to understand the numbers provided are approximations instead of exact figures, and intended to supply a guide to popularity instead of exact real-time search volume. 3. Google Optimise yet one more Google tool thereon list (not a surprise isn’t it). Optimise isn't for the faint hearted and can make even seasoned SEO experts uncomfortable. SEO isn't all about rankings and without the proper balance of content that engages together with your visitors and drives conversions, you're earnest optimisation might be wasted. Google’s free service helps take the guesswork out of the sport , allowing you to check your site's content: from simple A/B testing of two different pages to comparing an entire combination of elements on any given page. Personalization features also are available to spice things up a touch . Note that so as to run a number of the more complicated multivariate testing, you'll need adequate traffic and time to form the results actionable, even as you are doing with Analytics. 4. Live Keyword Analysis Any seasoned program optimisation specialist will tell you keywords matter, and while simply clawing keywords into your text arbitrarily can do more harm than good, it's worth ensuring you've got the proper balance. Live Keyword Analysis may be a breeze to use: simply type in your keywords then paste in your text and your keyword density analysis are going to be done on the fly. do not forget to proof and edit your text accordingly for optimum readability. a requirement for website copywriters especially as you don’t got to register or buy anything. 5. Ahrefs Backlink Checker Understanding backlinks (sites linking to you) allows website owners and publishers to ascertain what link opportunities they could be missing out on. Enter Ahrefs, arguably one among the foremost powerful players out there. They maintain one among the most important live backlink indexes currently available with over 17 trillion known links, covering 170 million root domains. While Ahrefs isn't free, the backlink checker feature is, which provides a useful snapshot that has your domain rating, the highest 100 backlinks, top 5 anchors and top 5 pages, the strict minimum to supply with a feel of what Ahrefs has got to offer.

Search Engine Optimization For Startups: 5 Tips to urge You Off the bottom

x Google gets 92% of all internet searches. That’s why program optimization for startups is significant . If you'll get your content to rank well on Google, it’s free advertising, and a solid thanks to get views to your site. But how are you able to build your SEO without spending a fortune? Here are a couple of tips to urge you started.

1. Invest in Your Content The goal of Google is to rank high-quality content well. SEO is that the tool websites use to realize that. Above all, confirm you’re investing in creating high-quality content that’s valuable to your readers. 

2. Fine-Tune Your Website one among the ways Google decides the standard of a bit of content is by how long the user stays on the page. And there are tons of things that enter that. Your page may take too long to load – which is why page speed may be a ranking factor. Your text could be hard to read, or your site could also be too caught up with ads. you'll inspect this text for more recommendations on the way to improve website rankings. 

3. Spend Time on Link Building A link to your site is sort of a vote of confidence from other internet users. Link building is a whole sub-niche of SEO that’s worth taking time to thoroughly understand. But some solid ways to create up an honest backlink profile is by investing in real-world relationships with other internet users. YOu don’t ever need to meet these people IRL. But you ought to build up a true relationship, albeit it’s entirely through comments, emails, and tweets. you'll also create content that’s likely to get backlinks by doing all of your research, and publishing those results. the web likes to cite statistics, so provide them! 

4. Don’t Ignore Keyword Research Google’s algorithms are becoming better at understanding tongue . But that doesn’t mean you ought to put your keyword research aside. Proper keyword research gives you a thought of what people are trying to find . you'll use that exact phrasing to make content people need. 

5. Put Mobile First Almost 60% of searches are done on a mobile device. So confirm your website is mobile friendly and responds quickly. There’s tons you'll do to form your site mobile-first friendly, so do a deep dive and confirm your site is prepared . this is often Just the beginning of program Optimization for Startups the matter with program optimization for startups is that it’s a constantly evolving field. SEO isn't an equivalent from one year to subsequent . While the goal is usually to rank informative, high-quality content well, the methods are always changing. If you would like the simplest SEO for your startup, you ought to consider hiring an in-house SEO specialist, or speak with a consultant about your site. And as always, we’re here to assist you discover answers to all or any of your business questions. Keep reading for more useful information. Royce Calvin Royce is as hooked in to Internet Marketing as he's together with his ever-present cup of Starbucks coffee. Similar Posts: GD Star Ratingloading... GD Star Ratingloading...